On October 21, 2021, the UK government launched a consultation on the potential scope of regulation and regulatory controls for buy now, pay later (BNPL) products, which are currently unregulated. This analysis focuses on the government’s views contained in the consultation, as well as their potential impact for the currently unregulated BNPL product providers. It also gives an overview of the initiatives, in relation to this kind of product, taken in other jurisdictions.