On August 6, 2017 the Abu Dhabi Global Market (ADGM) and KPMG announced the launch of the first ever Fintech Abu Dhabi Innovation Challenge, which will take place on October 22, 2017 in Abu Dhabi, with the aim of enabling start-ups to present their products and solutions to real business challenges in the financial services industry in the Middle East, Africa and South Asia (MEASA) region.